About Us

Begin with A Night Dream

One night, a man had a dream.

Someone said to him. “Work with time.”
He doesn't know who. God? Buddha? Guru?
What does "work with time"?

The man spent time with these words in the back of his mind.

He loved Military watch straps.

When he tried to buy another Military watch straps, the words flashed.
“THIS IS IT.”
The words linked the real world.

The man gave a brand-name “time+” based on the message.

The tagline WATCH STRAPS + SPARK JOY was inspired by Marie Kondo's "Spark Joy," the international translation for "tokimeki."

Like her, we want to deliver a feeling of joy from Japan to the world, one watch strap at a time.

This business is my calling. We provide Quality Watch Straps with Spark Joy.

Founder, CEO
Shunichi Yamakawa

Company name: Upside Ltd.

Phone number: 0978698260

Email: smile@timeplus.shop

Physical address: Yasaka 1912-1, Kitsuki, Oita, Japan 873-0015