About Us

It Began with a Dream

One night, a man had a dream. A voice spoke said to him. “Work with time.” He didn't know who it was—God? Buddha? A Guru?

What did it mean to "work with time"? He carried those words in the back of his mind for a long while.

The man had always loved military watch straps.

One day, as he was looking for a new strap, the words suddenly flashed through his mind: “THIS IS IT.”

In that moment, the message from his dream connected with reality.

He named his brand “time+”—a tribute to that mysterious encounter.

WATCH STRAPS + SPARK JOY

The tagline WATCH STRAPS + SPARK JOY was inspired by Marie Kondo's "Spark Joy," the international translation for "tokimeki."

Like her, we want to deliver a feeling of joy from Japan to the world, one watch strap at a time.

This business is my calling. We provide Quality Watch Straps with Spark Joy.

Shunichi Yamakawa

Founder, CEO
Shunichi Yamakawa

Contact Information

Company name: Upside Ltd.

Phone number: 0978698260

Email: smile@timeplus.shop

Physical address: Yasaka 1912-1, Kitsuki, Oita, Japan 873-0015